Save-On-Foods jumps into Calgary grocery market

Save-On-Foods opened its doors to Calgarians in the southeast community of Seton on Saturday and is hoping to lure shoppers away from their regular stores.

New store in Seton is 1 of 4 planned over coming year

A new grocery store in southeast Calgary is one of four Save-On-Foods locations set to open over the coming year. (Meghan Grant/CBC)

Save-On-Foods opened its doors to Calgarians in the southeast community of Seton on Saturday and is hoping to lure shoppers away from their regular stores.

The new store is one of four planned for the city in the coming year, with the goal of eventually opening 12 stores over the next several years. At 26,000 square feet, the store is big — and officials with Save-On-Foods say that size matches their company's ambition.

"We've been working for five years to get the right locations to make sure we get the right spots to put our stores," said Darrell Jones, president of Overwaitea Food Group, which owns Save-On-Foods.

The company is looking to cash in on new, expanding communities around Calgary.

And while heading to a regular grocery store can be a habit, some Calgarians say they're looking forward to seeing what the new store has to offer.

"I'll be checking on the prices," said Dale Pelzer, a local shopper. "I used to shop at Save-On in Edmonton when I was living there, so [I'm] coming back after many years to see what it's like."

Save-On-Foods will be opening two more stores in the next three weeks — one in Panorama and another in Winston.

A fourth store is also planned to open in the Heritage area in 2014.

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