A western-themed showcase that included a trip to the Calgary Stampede was offered to the contestants on Wednesday's episode of The Price Is Right.
The showcase also included six pairs of cowboy boots from the Alberta Boot Company, which is based in Calgary, and a 2012 Toyota Tacoma.
Contestant Lori Chamberlain bid $24,000 on her showcase — and won.
But the prize giveaway to mark the 100th anniversary of the Calgary Stampede has former host — and animal welfare advocate — Bob Barker stomping mad.
"If I had been there, it would never in the world have happened," Barker said from his home in Hollywood, Calif.
"In fact, if I had been there, the people I worked with would never even have suggested it. But it has happened and it's very regrettable."
The Price is Right on CBS has been handing out cash and prizes to lucky winners for almost four decades.
Drew Carey took over as host of the popular program in 2007 when Barker retired after 35 years with the show.
'Utterly disgusting,' says Bob Barker
Barker said his knowledge of the Stampede is that it's "notorious for horses falling to their deaths."
Should The Price is Right continue to offer trips to the Stampede? Take our survey.
"This Calgary Stampede is just an egregious example of inhumane treatment for animals. To give that prize away, I think, is utterly disgusting."
But Barker acknowledges that as executive producer he was able to maintain control of the long-running show, including refusing to give away furs or cars that had leather interiors.
He doesn't blame his replacement for what has happened.
"Drew, bless him, is an animal lover because the first thing he told me when he and I shook hands was he was going to do my spay and neuter plug every show as long as he was the host. I said, 'thank you so much,' and he has done it," said Barker.
"Now he may not have any control over the prizes."
An official with the Calgary Stampede shrugged off the criticism, saying a lot of progress has been made in the area of animal safety.
"We're proud of our animal care and the way we treat animals," said Doug Fraser. "We're very proud of the way we've advanced our animal care