The mayor of Lethbridge says an oil and gas company's decision to abandon plans to drill three exploratory wells within city limits is a victory for activism.

Goldenkey Oil Inc. announced Wednesday that it will not be applying to the Alberta Energy Regulator to access its mineral rights in the Lethbridge area.

Goldenkey says the decision was the result of public consultations, inquiry responses and numerous meetings with
stakeholders.

Project representative David Hill says it came down to the cost of being successful in the application process versus the prospect of technical success for an exploratory well.

Lethbridge mayor Chris Spearman says the more than 13,000 signatures on a petition against Goldenkey's plans and hundreds of letters was a victory in "activism over apathy" and a great example of democracy.

But Spearman also says it's still very important that Lethbridge and other Alberta communities push the province for an urban drilling policy.