Kraft Canada has asked the teacher of a class promoting healthy eating to stop referring to its macaroni and cheese product.
The cooking program, called Kick the KD, teaches students how to avoid convenience foods and eat healthier.
Calgary food blogger Dan Clapson offers the free, 10-week cooking program to 15 students at a time from the University of Calgary, teaching it at a downtown grocery store.
On Tuesday, he received a notice from Kraft Canada demanding the name be changed and any references to Kraft Dinner be removed from promotional materials, including his website, on penalty of legal action.
"This program has been running for a while, so I was definitely surprised," Clapson said. "I am just one person and I don't really feel comfortable picking a fight with a billion-dollar company."
The notice states that Clapson used the KD trademark without permission.
"We understand that the focus of the cooking program is to encourage students to prepare meals which are healthy and delicious. Please note that Kraft Dinner macaroni and cheese is a nutritious food that can be part of a balanced diet. In addition to being delicious, it is also a source of calcium and iron and a good source of protein."
Clapson said he didn't know "KD" was trademarked and personally enjoys the occasional bowl of Kraft Dinner.
"If this program was Canada-wide, maybe I could see that hurting their brand or something. But for a small class, teaching 15 kids in Calgary, I think that's pretty aggressive," he said.
Despite being asked to change the program's name, Clapson said he intends to keep running the classes and has taken suggestions for a new name. The most popular one so far has been "Kick the Crap Dinner," he said.
He is in talks with Calgary's Mount Royal University to also offer the courses to students from that campus.
Clapson's experience is similar to a southern Alberta community group's recent problems regarding the name of its day camp.
Earlier this month, the J.R.R. Tolkien estate demanded the Bragg Creek Community Associationdrop the name Rivendell from its day camp.