Organizers of Canada's only gay rodeo say the event will give the economy in Strathmore, Alta., a boost.
The Alberta Rockies Gay Rodeo Association will hold its two-day event east of Calgary on June 27 and 28.
Judy Munson, one of the organizers, said local businesses will benefit from the event.
"They might as well reap the revenue of having us here and we'll bring a fair amount of money into the town and the economy," she said.
"I mean, the hotels are full, the motels are full, and so the restaurants and bars will see a bit of revenue, which will be good for them."
The gay rodeo moved out of Symons Valley Ranch north of Calgary this summer after 15 years there because the event had outgrown its former venue.
Munson said the gay rodeo has been given a warm welcome in Strathmore.
"It's been amazing. The people have been great…[and] we have people from the community volunteering for us that want to get involved. It's just been overwhelming."
Organizers expect as many as 4,000 people to attend the events at the Strathmore Rodeo Grounds.