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Cattle industry optimistic about upcoming Calgary Bull Sale

The 114th annual Calgary Bull Sale is happening this week at Stampede Park.
The 114th Calgary Bull Sale is expected to bring in record prices. 1:56

The 114th annual Calgary Bull Sale is happening this week at Stampede Park.

  • For more on the story from CBC's Terri Trembath click on the image above. 

Organizers say 144 bulls will be making their way into the sales ring on Thursday.

The sale is seen as a benchmark event on the Prairies and participants are optimistic the buying prices will be high this year.

The average bull sold for $5,700 at the 2012 Calgary Bull Sale — the highest price in over a decade.