A Calgary woman who set out to stop online bullies says she's now the target.

Calgary police say they're now investigating online threats against the woman who — because of the attacks against her — has removed her Facebook profile and declined further publicity.

The woman and a group of other moms were featured in a CBC story earlier this week. The group started a campaign against online bullies after the suicide of B.C. teen Amanda Todd.

"A website was actually set up and someone came on that website and there’s either some comments or things that were said that are threatening in nature so it certainty causes her concern and causes the CPS concern so we’re investigating that and some of the content on the website," said Kevin Brookwell, a Calgary police spokesman, said Friday.

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Some Calgary mothers were inspired to launch the anti-bullying website after negative comments were posted on Amanda Todd's memorial page. (Facebook)

The women had contacted the parents and even the bosses of people who posted disturbing comments about the suicide of Todd. The cyber bullies, known to many as internet trolls, will leave comments online to provoke and pick fights.

A Calgary psychologist says the cyber-aggression has taken the story to a whole new level.

"I just don’t think we expected that," said Kelly Schwartz said. "I think we expected universal sympathy.

"We not only see lots of positives and lots of reflections and lots of people saying I’m going to do something about this now — that’s the good thing," Schwartz said. "I think we’re also seeing that small portion of the public for whom this is just another reason to pounce, and that’s unfortunate."

Research shows the people leaving the nasty comments are likely people who've been bullied themselves and are fighting the grief it caused, Schwartz said.