Calgarians are snatching up clothes, furniture and electronics as they try and cash in on Boxing Day savings.
Some spent hours in the dark this morning lined up at stores, waiting for them to open.
Eric Baker brought along a lawn chair and his mp3 player as he started camping out at midnight at an electronics store.
"It's fine, relaxed. It's almost like camping," he said.
It was a first time experience for Carli Molnar and her boyfriend. Her friends couldn't believe she was going to line up early on Boxing Day.
"Many of them though we were pretty crazy to do it, but the deals are worth it," she said.
"We're really just here for a big screen TV. We're moving in together in the next few months, so we're trying to start to get some things together and thought it would be a good time to get the TV."
This is the biggest day of the year for many retailers as they offer discounts to lure customers.
"It almost seems to be a tradition," said Future Shop general manager Ezra Malo as he chatted with customers before his store in southeast Calgary opened.
"Some of them come every year. They have turkey dinner, then they come wait in line for all sorts of crazy gifts."
Malo himself was preparing to work a 16 or 17 hour day.
"I've been up since two this morning getting ready for it. We have a lot of groggy eyes in there, but we have enough coffee so we'll be ready to go."