Build-A-Bear Workshop is recalling about 300,000 Colorful Hearts Teddy Bears sold in the United States and Canada because of a choking hazard, the U.S. Consumer Product Safety Commission says.

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About 13,000 of the bears sold in Canada are the subject of a warning. (Build-A-Bear)

The commission said the bear's eyes could loosen and fall out, posing a choking hazard to children. No injuries have been reported.

It's been reported that 284,000 bears in the United States are being recalled and 13,200 in Canada.

The Colorful Hearts Teddy Bear is about 40 centimetres high with black plastic eyes. The body is covered in multi-colored heart shapes.

The bears were sold at Build-A-Bear Workshops and the company's website from April through December.

Consumers can return the Colorful Hearts Teddy Bear to any Build-A-Bear store for a coupon for any available stuffed animal.

For more information, consumers can call the company toll-free at 866-236-5683 between 8 a.m. and 8 p.m. CT Monday through Friday, between 9 a.m. and 6 p.m. CT Saturday, and between 10 a.m. and 4 p.m. CT Sunday.