Police officers and firefighters across B.C. are joining thousands of students wearing pink shirts to support the campaign to stop bullying in schools.
Kevin Coplin with the Surrey Fire Firghters' Association says 100 firefighters in that city will wear the shirts to set an example for students.
"They're role models in the community. A lot of kids look up to them, so kids see firefighters saying bullying isn't cool, it's not tolerated, so they're more likely to follow that same path themselves," said Coplin.
The firefighters are also visiting 10 schools in Surrey to present certificates to students who have done anti bullying work.
Pink Shirt day started in the Maritimes in 2007, when two boys wore pink in solidarity with other students who were being bullied for wearing the colour.
A number of other Pink Shirt day initiatives are also taking place across the province today.
Hundreds of students at North Delta Secondary School took part in a flash mob on the school's field for Pink Shirt Day.