A new passenger ferry service between Gibsons and Horseshoe Bay launches Wednesday afternoon.

Pacific Ferries says it was established in 2015 to offer commuters a fast, reliable way to get between the Sunshine Coast and the mainland. 

"We want to offer better quality of life for residents by giving them another option," said company spokesperson Linda Feuerhelm. 

The service will operate at peak times in the late afternoon and early evening.

To attract new customers, a ride on the 46-passenger vessel service will be free for the first three days. After that, it will cost $15. 

Bikes can be brought on board for an extra $2.  

Feuerhelm said the company is hoping to expand to include service to Bowen Island. 

In 2014, BC Ferries announced plans to cut services along some its routes, including Bowen Island and the Sunshine Coast. 

Pacific Ferries 2

Pacific Ferries' 46-passenger vessel will offer service between West Vancouver and Gibsons. (Pacific Ferries/Facebook)