The Men In Kilts window cleaning concept might seem like a gimmick, but Tressa Wood's business smarts have the company cleaning up.

Franchising wizard Wood, now CEO, has taken the company from its modest start to a multi-million-dollar operation, earning her a place on this year’s "Forty Under 40" list, compiled by Business in Vancouver.

All 40 are outstanding leaders in their chosen fields and will be honoured at a gala next month, but CBC News will introduce some of the recipients this week.

The full list can be seen on the Business in Vancouver website.

The CBC’s Belle Puri reports, full-time mom Wood manages the Men In Kilts operation from her home.