A 33-year-old man from the Lower Mainland died Sunday after he apparently lost control of his motorcycle on a Vancouver Island highway.

Police say the incident happened at just after 9 a.m. PT on Sunday on the Island Highway in the Nanoose Flats area.

Officers believe the man was travelling southbound towards Nanaimo when he slammed into the median.

Police and the B.C. Coroners Service launched an investigation.

Traffic on the highway was disrupted for several hours.