'It's just so relatable': B.C. hockey moms organize Jersey Day for April 12 in support of Broncos families

A group of self-described B.C. hockey moms are calling on people across the country to wear a sports jersey next Thursday in tribute of the families of the Humboldt Broncos bus crash victims.

Organizers want participants to wear a sports jersey on Thursday, April 12 to show families they're not alone

A group of "hockey moms" in B.C. want people across Canada to wear a sports jersey on Thursday in support of the Humboldt Broncos bus crash victims and their families. (Jennifer Pinch/Facebook)

A group of self-described B.C. hockey moms are calling on people across the country to wear a sports jersey next Thursday in tribute of the families of the Humboldt Broncos bus crash victims. 

Fifteen of the passengers aboard the passenger bus that crashed Friday evening in rural Saskatchewan died, and 14 were injured.

"We just want to show that these families aren't alone and there's a whole country behind them," said Jennifer Pinch from Langley, B.C. 

Pinch and a handful of other hockey moms have organized a national "jersey day" on Thursday, April 12. They want people to wear a sports jersey, take a photo of themselves and post it on social media with the hashtag #jerseysforhumboldt. 

"We just really wanted to show that we're thinking of them, that they're not alone," she said. "And if they need anything, us fellow hockey moms are here." 

'There's so much tragedy in the world'

According to a Facebook page created for the jersey day event, more than 5,400 people from across the country have said they will participate, with another 3,900 interested. 

Pinch said she and the other organizers will also try to turn the event into a fundraising opportunity in order to contribute to a crowdfunding campaign that, as of April 11, had raised more than $8.5 million, a Canadian record. 

Pinch, whose teenage son plays junior hockey, said a group of about 10 mothers immediately began to think of ways they could show their support for the families of the victims. 

"It's just so relatable. There's so much tragedy in the world, but this one, really, I can literally picture it having happened to me just as easy as it could have happened to anyone else," she said.

"To know that there's a mom out there going through this ... is just unfathomable," she said.

Pinch said the group chose next Thursday to give themselves some time to organize the event. 

About the Author

Maryse Zeidler

@MaryseZeidler

Maryse Zeidler is a reporter for CBC News in Vancouver, covering news from across British Columbia. You can reach her at maryse.zeidler@cbc.ca.