Kelowna fashion instructor wears same dress for 180 days for sustainability challenge
Ingrid Uhrich is wearing same the black dress until June to fundraise and make a point about fashion
A fashion instructor at Kelowna's Centre for Arts and Technology is wearing the same black dress for 180 consecutive days to make a statement about consumerism.
Ingrid Uhrich says she was inspired by the Uniform Project, which led American woman Sheena Matheiken to wear the same black dress for 365 days.
"I was just so inspired by it and I thought I wanted to try it for myself," she told Radio West host Rebecca Zandbergen.
The rules of the challenge are that Uhrich can only wear the dress with clothing she already owns, although she can buy used or consignment clothing.
Uhrich says that over the past 25 years, the fashion industry has moved from a series of six-month trends to trends that last two or three weeks, which leads to more consumption and more waste.
"We have such an overflow of clothing left that it just affects all of the aspects of the environment," she said.
Uhrich is also using the project to fundraise for a new building for St. Joseph's Elementary in Kelowna.
"I thought it would be a great opportunity to share my love for sustainability while raising funds for a good cause," she said.
Uhrich will finally be able to wear a new piece of clothing at the end of June.
To hear the full story, click the audio labelled: Kelowna instructor wearing same dress for 180 to comment on consumerism, raise money