Brennan Gleason puts resume on beer, lands job

When Brennan Gleason graduated from the University of the Fraser Valley's first Graphic and Digital Design class he decided to show off his skills with his homebrew beer packaged as his "Résum-Ale."

University of Fraser Valley grad's Résum-Ale goes viral

Brennan Gleason sent out four-packs of homebrew branded as his "Resume-Ale" earlier this year. The stunt worked — he got job offers — and also got him a lot of attention: “I honestly have no idea how this took off and went viral,” he says.

When Brennan Gleason graduated from the University of the Fraser Valley's first Graphic and Digital Design class he decided to show off his skills by designing the branding for his own homebrew beer.

The Résum-Ale, which was sent out in February, helped Gleason land a design job. The unique application also went viral this week, drawing attention from Yahoo, ABC News, The Huffington Post, Design Taxi, Laughing Squid and others.

Brennan Gleason graduated from the University of the Fraser Valleys first Graphic and Digital Design class earlier this month. (University of the Fraser Valley)

Gleason says he was inspired by other different and sometimes wacky self-promotion pieces he's seen.

"I've seen beef jerky business cards and really weird stuff like that. So, I really wanted to do something along those lines," he told CBC News.

The packaging on the four-pack of "Résum-Ale" reads, "Visually pleasing, smooth and elegant with a bit of a wild side... and I'm not just talking about the beer."

Gleason's new job is as creative director for the Vancouver-based digital marketing agency Techtone.

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.