Apple plunged more than 12 per cent in trading Thursday after releasing a disappointing earnings report the day earlier.

Its shares closed down 12.36 per cent, or $63.55, at $450.46.

The company late Wednesday predicted that its sales would grow just seven per cent in the current quarter, a let-down for a company that has regularly posted growth rates of more than 50 per cent.

Its profit surge halted in the latest quarter, as a flood of new products like the iPhone 5 meant high start-up costs for new production lines.

Apple posted net income for the October to December quarter that was flat with the year before.

Net income in the fiscal first quarter was $13.1 billion US, or $13.81 per share. That still beat expectations, as analysts polled by FactSet had forecast earnings of $13.48 per share.

Revenue was $54.5 billion, up 18 per cent from a year ago. Analysts were expecting $55 billion.

"The revenue number is dismal as far as what the expectations were," said Jeff Sica president and chief investment officer of SICA Wealth Management.

But he added that while it's an "incredible number" on its own, Apple has "fallen victim to the curse of high expectations."

Apple shipped 47.8 million iPhones in the quarter, about one million less than analysts were expecting, and 22.9 million iPads, also about one million short.

Samsung undercuts on price

Looking ahead, Apple said it expects sales of between $41 billion and $43 billion in the current quarter, which ends in March.

Apple routinely lowballs its forecasts, but the outlook will likely prompt analysts to lower their own expectations, which were at $45.6 billion.

Apple's report comes as investors show concern that the company's rocket-like growth may stall as consumers purchase a growing number of cheaper smartphones from competitors such as Samsung.

Apple's stock has plunged 27 per cent from its all-time high in September. Last week, the stock fell below $500 for the first time in 11 months.

There's speculation that the company will produce a cheaper iPhone, but that would cut into its stunning profits, which are the whole reason it's become the world's most valuable company.

Apple shares fell more than six per cent to $481 in extended trading Wednesday, after the release of the report.

Apple had warned that the holiday quarter's profits would be lower than Wall Street was initially expecting, because it had so many new products coming out, including the iPhone 5 and iPad Mini.

New production lines are more expensive to run and yield more defective products that need to be redone or thrown out rather than sold.