Target to partner with Starbucks in Canada
CBC News
Posted: Feb 15, 2012 11:24 AM ET
Last Updated: Feb 15, 2012 11:18 AM ET
Target will open its first Canadian stores in March 2013. (Justin Sullivan/AFP/Getty)
Minneapolis-based discount fashion retailer Target Corporation will partner with Starbucks when it opens its outlets in Canada, the retailer announced Wednesday.
The choice matches its strategy in the U.S., despite some speculation that it might team up with Canadian coffee chain Tim Hortons.
There are 1,097 Target locations with nearby Starbucks outlets in the U.S.
"Starbucks has been a valued partner for more than 12 years and an integral part of the Target guest experience in the U.S.," said John Morioka, senior vice president of merchandising for Target Canada.
"Our goal is to bring the true Target brand shopping experience to our Canadian guests, so expanding our relationship with Starbucks as we enter the Canadian marketplace is a natural fit."
Starbucks already has 1,130 outlets in Canada. The agreement with Target means that the majority of the retailer's up to 135 locations across Canada will feature Starbucks stores. Target plans to open its first Canadian outlets in March 2013.
“We continually look for new and relevant opportunities to bring the Starbucks experience to communities across the country, and this strategic relationship represents another way we’re able to create meaningful connections with both new and existing customers,” Colin Moore, president of Starbucks Coffee Canada, said.
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