Swiss Chalet launches 24-hour chicken channel
The Canadian Press
Posted: Feb 23, 2011 3:52 PM ET
Last Updated: Feb 23, 2011 4:10 PM ET
For those of you tired of TV shows interrupting your commercials, Swiss Chalet has the answer: a 24-hour chicken channel.
Starting Monday, the Canadian family restaurant fires up a constant televised loop of 12 roasters turning on a spit to promote the chain.
The 13-week broadcast will be available to Rogers digital customers in Ontario on channel 208 and is part of a broad marketing campaign.
A Rogers spokeswoman says the channel is akin to its fireplace, sunset and aquarium channels.
Those channels feature hypnotic images of a crackling fire, a beach at dusk and fish swimming in an aquarium.
The Rotisserie Channel will feature two rows of chickens roasting in an open-flame oven.
Share Tools
Top News Headlines
- CP Rail negotiations stalled, union says
- Negotiations between Canadian Pacific Railway Lt. and the union representing 4,800 striking locomotive engineers and conductors have come to a "stall" after the government-appointed mediator walked out at 2 p.m. ET, a union spokesman says. more »
- UN Security Council blames Syrian regime for massacre
- The UN Security Council condemned the Syrian regime at an emergency meeting Sunday, holding president Bashar al-Assad's military responsible for the massacre of more than 100 people, dozens of whom were children younger than 10 years old. more »
- Ryder Hesjedal wins prestigious Giro d'Italia
- Victoria, B.C., native Ryder Hesjedal has become the first Canadian to win one of the cycling world's three Grand Tour events, wrapping up the 2012 Giro d'Italia with an excellent performance in the final stage in Milan. more »
- Neighbour may have helped find missing kids in Mexico
- Two Winnipeg children who had been missing for nearly four years were found in Mexico after a man raised concerns about his neighbour, according to a private investigator. more »
Latest Business Headlines
- Bankia asks Spain for €19B
- The board of directors of Spain's troubled bank, Bankia, has asked the Spanish government for €19 billion ($24.5 billion Cdn) in financial support. more »
- EI reforms aim to boost employment, Flaherty says
- Finance Minister Jim Flaherty defended his government's proposals to change employment insurance, saying the aim is to remove "disincentives to employment." more »
- Employment Insurance review boards to be scrapped
- The federal government is scrapping two review boards used by people appealing decisions made about their employment insurance. more »
- Ottawa moves to limit foreign investment reviews
- The federal government is raising to $1 billion the amount of foreign money that can go into a Canadian company before the investment is reviewed. The review has been used in the past to block foreign takeovers of MDA and Potash Corp. more »
Lang & O'Leary Exchange
Markets
| Index | Last Trade | Change |
|---|---|---|
| TSX COMPOSITE | 11576.47 | 10.4 |
| DOW | 12454.83 | -74.92 |
| NASDAQ | 2837.53 | -1.85 |
| SP 500 | 1317.82 | -2.86 |
| NYSE COMPOSITE | 7534.32 | -18.01 |
| AMEX | 2227.37 | 1.45 |
| TSX-VENTURE | 1309.27 | 26.8 |
The data on this site is informational only and may be delayed; it is not intended as trading or investment advice and you should not rely on it as such.
Business Features
- Teen struck by lightning in Ottawa dies
- Missing Winnipeg children found in Mexico
- Quebec tornadoes cause millions in damage
- Montreal protesters march in peaceful defiance
- UN Security Council blames Syrian regime for massacre
- Woman's remains found in hockey bag on Cape Breton river
- Everest team unable to bring down Toronto woman's body
- WWE apologizes to Brazil over Canadian's flag stomp
- Lady Gaga nixes Indonesia show after threats
