Ed Welburn, vice president of GM Global Design, unveils the production model of the 2010 Chevrolet Camaro on Monday. Assembly will begin in February at GM's Oshawa plant. (AP photo/Carlos Osorio)Ed Welburn, vice president of GM Global Design, unveils the production model of the 2010 Chevrolet Camaro on Monday. Assembly will begin in February at GM's Oshawa plant. (AP photo/Carlos Osorio)

Despite record-high gas prices and production and work force cuts, General Motors still has a soft spot for muscle cars.

GM's Chevrolet unveiled its 2010 Camaro Monday, bringing back to life the iconic sports car it retired in 2002.

GM says the new Camaro, which will be assembled in Oshawa, Ont., is expected to get roughly nine litres per 100 kilometres.

It will hit showrooms early next year.

'I bet there are alot of similar thinking people out there...we want one...it just doesn't make sense to buy one though.'

--mrlgh1

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GM will offer the Camaro with V-6, 3.6-litre engines in its LS and LT models, along with V-8-powered, 6.2-litre engines in its SS model.

Billed as a "fun, efficient sports car for the 21st century," GM hopes the new Camaro will appeal to enthusiasts and younger buyers.

GM has struggled amid record gas prices, a weak consumer environment and an unprecedented flight from trucks and SUV's in favour of more fuel-efficient sedans and crossovers.