Victoria's Secret's parent firm and a conservation group have reached an agreement to make the lingerie retailer's catalogue more environmentally friendly. 

The catalogue will no longer be made of pulp supplied from some parts of the forests of Alberta and British Columbia, U.S.-based ForestEthics announced Wednesday.

Limited Brands will no longer use suppliers who source from the Rocky Mountain Foothills near Hinton, Alta., or who source paper from any woodland caribou habitat range in Canada, unless it has been certified by the Forest Stewardship Council.

The Ohio-based company will also not use suppliers sourcing from Vancouver-based West Fraser Timber Co. Ltd., which has a pulp mill near Hinton.

“The steps [Limited Brands has] taken make up one of the strongest environmental policies to result from a corporate campaign, and we applaud them for it," Todd Paglia, executive director of ForestEthics, said in a release.

"They’ve set a new standard, one that we expect other major catalogue companies to meet or exceed."

The conservation group has been campaigning for two years to get Limited Brands to change its catalogue policies.

In another part of the agreement, the catalogues will be made of 10 per cent recycled paper from post-consumer waste.

“We consider environmental stewardship to be an essential part of our brand, and we’re proud to take a leadership role in the catalogue industry, ” said Tom Katzenmeyer, Limited Brands' senior vice-president of community and philanthropy.

The boreal forest is the habitat of the woodland caribou, a species deemed by the Canadian government to be at risk.