5 young Canadian entrepreneurs reveal secrets to success
By Ryan Charkow, CBC News
Posted: Oct 6, 2011 4:38 PM ET
Last Updated: Oct 12, 2011 10:03 AM ET
Marc Almon, founder of Opolo Pictures, centre, at work on the short film, The Fiddler's Reel, in 2010.
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As jobs for young people become increasingly scarce, many Canadians under the age of 30 are trying their hands at starting their own businesses. The Canadian economy added 61,000 jobs in September, but the private sector actually posted a loss of 15,000 — the growth came from the public sector, and from a jump of 38,900 in the number of self-employed workers.
Statistics Canada's latest numbers show 3 per cent of small business owners were under 30 in 2007, and as the population ages, this number is expected to grow.
CBC News spoke to entrepreneurs across the country about their business ventures, and about what advice they would give others who are starting or running small businesses.
April Glavine, founder of Lean Machine Inc., started her company in 2005. The Moncton-based company leases vending machines stocked with healthy snacks to high schools and health care facilities. Lean Machine recently expanded its operations to British Columbia and won a gold medal at the Halifax Business Awards in 2010.
Inspiration: Glavine, who left a successful job as a financial analyst to start her business, says she has always taken an interest in healthy eating but felt compelled to start Lean Machine because of the alarming rates of childhood obesity. “It really disturbed me because there’s no reason for it — there’s plenty of healthy food available," she said. "I really felt that this was my place and I believed in the fact that I needed to start this."
April Glavine. (Martin Jardine)What sets the business apart: In a business Glavine says is dominated by a few major snack companies, Lean Machine is alone in offering only healthy snack options.
"The one thing that has helped us stand out has been the fact that we were the first for healthy vending company in Canada," she said. "We also have a hard-working and dedicated team of passionate entrepreneurs who believe they can make a difference by starting their own Lean Machine business in their community. They’re definitely key to our ability to grow."
Looking ahead: Glavine says she wants her business to expand across Canada, but understands the major snack companies could introduce their own health-oriented vending machines at a moment’s notice.
"They have deep pockets," she said. "There is a risk that the massive corporations who control such a large share of the market could start their own version of our service."
She says her biggest hope is that as her business grows, she will be able to cast a stronger light on the problem of childhood obesity. "Our goal is to grow and make a difference one machine at a time," she said. "What really need is a food movement that is really pushed from government or private enterprise."
Advice: If you are planning to become an entrepreneur, Glavine says it is important to remember that being your own boss is radically different than working for someone. "You are your own motivator, so tenacity is imperative," she said. "There’s nobody setting your schedule, so if you don’t believe in yourself and if you don’t do it, who will?
"You will realize that working 40 hours a week for someone else might have seemed like a lot, but you’ll easily do 70 hours and never account for it. When you’re passionate about your work, you can easily fall into becoming a bit of a workaholic."
Cassandra Rush, founder of Sassy Cassy’s Boots Inc., started her company in 2009 with help from the Canadian Youth Business Fund. She specializes in boots with varying calf sizes and was awarded the Entrepreneur of the Year prize from the Langley (B.C.) Chamber of Commerce in 2010.
Inspiration: On numerous trips to the mall to find boots, Rush found herself increasingly frustrated at the lack of choice when it came to size. "My whole life I wasn’t able to find a pair of boots to fit over my calves," she said. "I thought that someone needs to cater to different calf sizes in the marketplace, because no one does it."
Cassandra Rush. What sets the business apart: Rush, who says she has wanted to be an entrepreneur since childhood, was able to identify a niche market not satisfied by other boot companies.
"Every other boot company only does standard sizing for calves. which is about 15 inches around the calf of the leg," she said. "The market calls for bigger sizes because a lot of women can’t zip up regular boots. My product is different because I offer different calf sizing so the boots are better customized to the woman’s leg."
Looking ahead: At the moment, Rush’s boots are sold online and at a number of shoe stores in the Lower Mainland. She says although it would be great to have a retail store of her own, she wants to focus on developing the brand first.
"I’m trying to figure out the best way to expand globally," she said, indicating she does have global experience as she works with Chinese firms that manufacture her boots. "I have been looking into bringing on sales reps in Europe and I have been looking into other countries for manufacturing, like Pakistan. It’s hard to find good manufacturers that create high quality boots and don’t believe in sweat shop labour."
Advice: Rush says that, above all else, passion and dedication are instrumental to a successful small business. "I’m very passionate about what I do so I started out being a sales rep and going door-to-door and showing retailers the boots."
She adds that doing the proper research before making decisions and signing contracts has also helped her succeed.
She says it is important to avoid spending too much money up front, because unexpected expenses will crop up and you never know when you might need that cash down the road. "I try and do a lot of free marketing, especially on social media," she said. "You have to be smart, especially in the first couple of years of your business."
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Marc Almon.
Monica Mei. (Joseph + Jaime)
Evgeny Tchebotarev. 
