Rating the Super Bowl ads
An ad man weighs in on 30 seconds to tell a $4M US story
Super Bowl ads cost $4 million US for 30 second spot and are among the most watched in the industry, says Michael Halminen, co-creative director of ad agency MacLaren McCann.
In an interview with CBC’s The Lang & O’Leary Exchange, Halminen rates this year’s crop of ads and weighs in on the practice of releasing ads in advance, which he says sometimes detracts from their impact.
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Chrysler’s ad featuring Bob Dylan seems like more of a tired franchise, Halminen said, but Budweiser comes through again with good story-telling.
Canadians can’t see the ads broadcast to U.S. viewers, as local affiliates substitute Canadian ads. But if they aren't on the internet, many of them will make their way to Canadian screens in the next few weeks.