Procter & Gamble's second-quarter net income fell 16 per cent as the world's largest consumer products maker faced a stronger U.S. dollar and nearly flat sales globally.

But its adjusted earnings beat Wall Street expectations and its shares rose four per cent in morning trading to $81.43 US.

The Cincinnati-based company, whose products range from Tide detergent to Crest toothpaste and Gillette razors, is in the midst of a turnaround plan that includes focusing on its most profitable core businesses and cutting costs to save $10 billion US by fiscal 2016.

Net income for the three months ended Dec. 31 fell to $3.43 billion, or $1.18 per share. That's down from $4.06 billion, or $1.39 per share, last year. The results a year ago included a 21 cent per share gain related to acquiring the rest of its joint venture in Iberia.

Flat sales in developed world

Procter & Gamble, like other consumer products makers, has been trying to drive market share amid slow growth in developed markets. Emerging markets have been a growth driver, but there have been signs that the emerging market growth rate is slowing too.

P&G said its sales results were in line with the overall consumer products market growth, from flat to up one per cent in developed markets and up seven to eight per cent in developing markets. Its market share growth overall was flat, and it held or grew market share in about 55 per cent of its product and country categories.

Excluding restructuring costs in the latest period, earnings were $1.21 per share, a penny above expectations of analysts surveyed by FactSet.

Revenue rose less than one  per cent to $22.28 billion, short of the $22.34 billion analysts expected.

The company reiterated its 2014 sales guidance that it expects three to four per cent sales growth excluding acquisitions and currency exchange.

Oppenheimer analyst Joseph Altobello said that second quarter results were largely as expected, with "reasonably healthy" sales and volume growth boosted by cost cuts.

"While encouraged by these results, we believe the necessary improvements at P&G will take time and the stock seems to already reflect further momentum," he said. He kept his "Market Perform" rating on the stock.