Nordstrom to stop selling Ivanka Trump products

Nordstrom said Thursday it will stop selling Ivanka Trump clothing and accessories.

The company wouldn't confirm if the decision was permanent, or affected by the Grab Your Wallet campaign

The department store Nordstrom said Thursday it would stop carrying the Ivanka Trump brand of clothing, shoes and accessories. (Mike Blake/Reuters)

Nordstrom said Thursday it will stop selling Ivanka Trump clothing and accessories.

The Seattle-based department store chain said the decision was based on the sales performance of the first daughter's brand, The Seattle Times reported.

The move comes amid a campaign known as Grab Your Wallet, which has been calling for a boycott of retailers that carry Ivanka Trump or Donald Trump merchandise. In November, Nordstrom posted a response on Twitter to a shopper's letter calling for the company to stop selling the brand, saying, "We hope that offering a vendor's products isn't misunderstood as us taking a political position; we're not."

A Nordstrom spokesperson didn't say whether the decision to stop buying the brand was permanent, only that they make buying decisions each season. Nordstrom also said it offers thousands of brands and cuts about 10 per cent each year based performance.

The Ivanka Trump brand was no longer listed on the company's website Thursday evening, and a search of her products on the site turned up just a few pairs of shoes, all of which had been marked down in price.

"I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well," said Shannon Coulter, a co-founder of Grab Your Wallet.

Shoppers outside of Toronto's Eaton Centre weigh in on their thoughts about a retail boycott of Ivanka Trump because of her dad, Republican presidential hopeful Donald Trump. 1:22

Ivanka Trump's independent lifestyle brand promotes her image as a successful working mother and partners with companies to make dresses and trendy footwear offered in multiple department stores.

Her business has also come under fire after she appeared on CBS' 60 Minutes wearing a nearly $11,000 US gold bracelet from her jewelry line and someone from the company sent photos from the interview, seeking free publicity.

She said on Facebook in January she would take a formal leave of absence from her brand and from the Trump Organization but said she was confident both businesses would continue to thrive.