Ellen Roseman: Visa, MasterCard debit card plan will have considerable fallout
- October 21, 2009 9:06 AM |
- By Ellen Roseman
Money Talks is a daily business column from CBC radio.
Ellen Roseman is a business writer at the Toronto Star.
(Listen to the original audio of this column.)
As do many Canadians, I have an upgraded credit card, a snazzy black Infinite Visa. While I don’t pay extra charges to use it, the retailers pay more when they accept my card for a purchase.
This has happened in the last few years without much attention. The banks used a sneaky marketing tactic, called negative option, to send out the upgraded cards. Unless you said you didn’t want one within a short time period, you received one in the mail.
Consumer outcry was limited, but Canada’s retailers are fuming. They already pay about 1.5 per cent of the purchase price for basic credit cards - and now have to pay more to accept upgraded credit cards. They warn this will result in higher prices for customers.
But there’s another issue lurking behind the scenes that is making retailers alarmed. It has to do with debit cards, which are enormously popular as a payment system.
Interac, a nonprofit group of 64 financial institutions, dominates the Canadian market for processing debit card transactions. It charges a flat fee (about 6 cents a transaction), which keeps costs low for merchants.
Soon, however, Visa and MasterCard plan to introduce dual purpose cards that have both debit and credit functions. They would charge a percentage fee, as for credit cards, and would offer reward points as an incentive for consumers to adopt the new cards.
What would happen to Interac? Visa would allow consumers to choose whether their debit card transaction runs over Interac or its own network, while MasterCard would insist that a debit card transaction be routed over its own network.
What would consumers do if forced to choose at the point of sale? I imagine most would opt for reward points, while merchants would face higher fees to pay for those perks.
Here’s a point to remember. Interac’s nonprofit structure arose from a 1996 decision by the federal competition tribunal, aimed at ensuring the widest possible access to the debit network. It wanted to ensure that financial institutions had no incentive to restrict access.
Here’s what I’d say to the federal finance minister. What’s the hurry? I know you want to launch a set of credit card reforms by early next year.
First, let’s have a full discussion on the pros and cons of allowing Visa and MasterCard into the debit card field. Let’s ask them to hold off introducing dual-purpose cards until Canadians understand the tradeoffs involved.
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Comments (8)
Will not be long before we are paying for each of our debit transactions, another gold mine for the banks. Back to the wad of cash.
Someone tell Mr. Flaherty at flaherty@parl.gc.ca as if doesn't know.
I was told I could not refuse the new cards. I called and tried to but could not and then called another of my card companies to try and prevent it but they would not allow it.
DO you take a cheque?
The 1.5% for credit card transactions is commonly quoted. I want to point out that smaller retailers can pay up to 5.5% only because they are smaller (nothing to do with returns). These rates drive the price of goods up.
In my opinion, debit cards are an absolutely useless tool, unless you are one of those people who is unable to manage your finances in a reasonable manner.
With a debit card you are charged for the transaction, you must pay right away, usually you get no rewards, and the amount of protection you are afforded is limited if any (If your debit card is compromised, your bank wont even tell you the location of the business where it happened)...
On the other hand, credit cards carry no user fee, usually offer rewards, are fully protected against fraud, offer the ability to dispute transactions, and include a grace period to pay your balance in full with no interest....Of course the keywords are "pay your balance in full".
Maybe its just me, but I think there is a clear winner here.
I would also like to talk about the new credit cards they are sending out as we speak. Im talking about the cards with that fancy "security" chip in them. The banks keep pushing this new technology saying that it makes transactions more secure because they ask you for a pin # and it also makes card cloning harder. But in reality, all this chip does is remove the banks responsibility in case of fraud. Since the card has a pin # and nobody should have that pin, the banks will blame you for any fraud and then force you to pay. Fraud now becomes the carriers responsibility. Also, these chips are NOT encrypted and can send data 30 FEET around you, making it even EASIER for people to get your personal information (card # and Full name). You could be sitting in a cafe and someone all the way on the other side could read your card from your wallet or purse. They dont even need physical access to it anymore because of the RFID chip in your card.
So people have to get one of those RFID blocking wallets to protect themselves.
Either that or people destroy the chip inside the card to deactivate it.
There is a benefit to this - for those of us who don't want to use "credit" - but rather pay cash.
Try getting a hotel without using a "credit card", or a rental car, etc.
These new cards will let people spend funds directly from their accounts without the need for borrowed credit - which means people have a better chance to live within their means.
Bad news for retailers I agree - but better tools and news for the consumer.
The only thing that really gets me is the interest rate on cards. I have a Canadian Tire Master Card.
just allow the retailers to charge the difference for transactions with a credit card company to force them to play fair!