Jacqueline Drew: Memo to Canadian consumers: Complain more!
- March 6, 2008 7:47 AM |
- By Michael Hlinka
Money Talks is a collection of daily columns from The Business Network, which airs weekday mornings on CBC Radio One at 5:45 a.m. ET (6:15 a.m. ET in N.L.).
By Jacqueline Drew, founder of Start Marketing in Calgary
(Listen to the original audio)
The Canadian: Mild, Polite, Unassuming, Gentle. The Canadian doesn't like to hurt anyone. The Canadian doesn't grandstand. The Canadian doesn't yell and scream and cause a fuss. Which is just perfect when nothing is going wrong. But what happens when someone steps on the Canadian, abuses the Canadian, and then bills them for it?
I'll give you an example. My husband and I were at a restaurant recently, and our server had some kind of an awful mood going on. She ignored us the whole evening, asked to take our plates when we still lifting the food on our forks, pushed us to pay before we were ready to leave, and then treated us like criminals by counting all the money at the table right in front of us to make sure it was all there! What's a polite Canadian to do? You know, besides apologizing and wondering, "is it something I did?"
I say, stand up and complain. Here's why:
Polite, silent dissatisfaction kills businesses. If we didn't complain, we surely would express our unhappiness by never returning. And if everyone who is unhappy does that, it starts a bleeding of customers in a business that can quickly drive it into bankruptcy before it even knows what hit it.
Second, research shows that unhappy customers will tell an average of 10 people about their bad experiences. By complaining and resolving the issue, you have a chance of forgiving the business and releasing your desire to diss the business to all your friends. In our case, the owner resolved it well, and we fully intend to give the place another try.
Finally, if we as Canadians don't learn to complain, the businesses serving us will have low standards of service, won't learn to correct their mistakes, and won't be able to compete globally. For example, I think most Canadians would agree that Americans know how to speak up, and Americans also know how to service their customers - which is no accident. Given the Canadian dollar, and the prevalence of cross-border shopping, as a business I'd much rather get a good complaint than see my business go south.
But given the kind, sweet nature of most Canadians: I think I'll put it this way: Complaining: It's the kindest thing you can do!
For the Business Network, I'm Jacqueline Drew in Calgary.
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Comments (30)
Here, here! As a business owner, I appreciate every chance to satisfy a customer, whether all is well or there is a perceived problem. Only my customers' comments alert me and my staff to the things we've overlooked.
By complaining, you better not go back to the said restaurant as the server will remember you and who knows what will be put on your food. She might not be your server again but definitely she will tell her fellow servers about you and your complaint.
O yea! some servers are like that. I have heard of them from other people too. but just one thing..did you by any chance get carried on your evening out and forgot to vacate after a resonable time? You returned to the same restaurant after NOT having paid anything in tips or something so small that it was pathetic to everyone else except your near and dear ones?
just wondering because i have heard of such people in Toronto!
I'm curious, in the end, did either you or your husband complain to the manager about the service? Sounds like maybe not.
If your server had acted like this in the US, she'd be eaten alive on the spot. You'll also notice that down south, they're more willing to serve you.
Superbly expressed!
The simple solution is the transition to a form of compensation for servers that is more heavily based on tips rather than an hourly wage. In the United States, servers are paid a very meager hourly wage and have to rely on good service to earn good tips. On the other side of the pond, everyone gets a much higher hourly wage and the service is absolutely terrible unless you go into an American chain because an American would hold the local Pizza Hut accountable for the service they received in Munich. In Canada, as you often do, you find yourself between these two extremes, but the solution is simple: Incentives get people to do their jobs.
As an owner of a retail business - I say complain but to a point - we have some customers calling 2 years after they bought an item expecting a refund and giving us a round around when we tell them our 30 day return policy.
My 2 cents :)
The reason I've stopped complaining about bad service is that there is no one supervising anything, to complain to. Supermarkets, drug stores, restaurants, utility companies, you name it, are staffed with people who aren't paid enough to care. When you ask for a supervisor, there is no one on shift. If you phone, you get put into black hole loop of voice messages.
I have no time to complain anymore.
As somebody who has 20 years in the service industry here is my suggestion for a restaurant application. Complain by all means, but the ultimate message is a bad tip. I will, however, temper this advice by pointing out that a tip is for service not for the fact that you don't like the food, or the ambiance or anything beyond the server's obvious realm of influence. People need to realize that a server's livelihood is 90% gratuity and as the person who is providing that source of income you are in effect their employer during your visit. Use this power consistently and a poor server will not be able to pay their bills and soon enough will be forced to seek alternative employment. Worrying about your next visit is only propping up an unsupportable worker. If you visit again and are given the same server request a different server,[believe me the server in question won't complain].
I have worked in the service industry and it is entirely based on one thing and one thing only-SERVICE with a capital S !! I have been in restaurants where they demand a tip, even though the food is borderline, the service is poor or non existent and the server staff act as though you owe them a living. I do not mind for one second giving a tip IF- the food is half decent, the service is good, and the staff helpful and friendly. One restaurant I have frequented seldom has small items like sugar, salt, ketchup, spoons, napkins and the like on the tables. You wait 10-15 minutes sometimes to get a coffee while waitresses are outside having a smoke, chatting up the cooks or other customers or generally just wasting your time. I rarely leave a tip. If a server gives me quick, efficient friendly service they will get a tip, if they don't they will get nothing from me, cetainly not my hard earned money. I work for my money, I expect them to do the same. Go to McDonalds and you will get food that is consistent in taste and quality, quick service, friendly staff and reasonable prices. If I order a Big Mac in Moscow I will get the same thing in Ottawa. Enuf said!!
I have often been snubbed by the serving staff as I do not order alcohol before during or after my food order.The server is more than willing to serve the person next to me quickly and efficiently if alcohol is being ordered or served.The rest of my time spent at this meal is trying to get service.
I have lived in Belgium for some time, and would like to dispell some myths about bad service in European restaurants. North Americans have grown up assuming greed is the only available tool for promoting excellence in unskilled labour. So Canadian dining room managers hire staff assuming all they are capable of is carrying plates and making change, and leave them at the mercy of the clientele. There are places here where the staff are unfriendly, even boorish, but not in larger proportion than in Canada. Many more places are family operations and it shows. Most importantly, waiting on tables is seen as to be as legitimate as any other job and many managers seek to make the most of the high cost of labour by training them properly.The average Flemish waitress knows what's on the menu and what beer goes best with waterzooi. Good service or no tip? I have never tipped a flight attendant nor trainman but have usually received good service on airlines and trains (Canada and Europe).
In restaurants or stores or a business where you make a purchase you can ask for the manager or just politely let the person who is serving you know about the problem or difficulty you as a customer are experiencing. I had difficult experience after the purchase of a computer. Tried to resolve it with the store manager but couldn’t. I wrote a letter to the manufacturer and within a day received a call and the next day a computer arrived at my door.
Making complaints does not work in Canada, because there is no culture of taking and accepting any critique. Customer services reps take words of dissatisfaction, let alone a complaint, personally. It may be, in part, due to disconnect between the idea that businesses provide SERVICE and the idea that personnel SERVE customers.
The lack of skills and professional attitude in SERVING customers, who are not angels yet they pay, is visible among Canadians.
Despite the rise in the value of the canadian dollar aginst the its US conterpart, the price of books in canada is significantly more. The publishing industry likes to claim that theres an unavoidable lag in their pricing and that if we'll only be patient our prices will drop to match the US. I don't agree and refuse to buy books in Canada until the publishers stop profiteering at our expense. It's easy to buy books online from US distributors and much cheaper (at least for now).
While I agree with L.Downey's comment: "you are in effect their employer during your visit", I would like someone to tell the server.
I also have to agree with J.McPherson's comment: "I do not mind for one second giving a tip IF- the food is half decent, the service is good, and the staff helpful and friendly". A combination of all these three ingredients would need to be delivered in good quality before I would consider a tip. You must realize that a percentage of the tips you give is usually reserved for the kitchen staff as well.
Also, simply because I dine at a 4-star hotel and pay 4-star price shouldn't automatically qualify you to receive a fat tip. Those three ingredients still need to be present so stop adding tips to my bill unless I authorize you to do so!
I have reduced my frequency in dining in restaurants simply because of the whole 'tipping' fiasco. There's too much expectation out there by servers (of every type) to get a tip regardless of quality of service. And guess what, 10% tips based on total of the bill is more than sufficient. Most of us don't get 10% 'tips' for doing our job! Nuff said!
Had that server's sister I'm sure. 1st time didn't say anything, 2nd time got the same server as before, just as miserable, unattentive, impatient as the 1st day so not just a bad day. Wrote a complaint to the company - a chicken chain that rhymes with Miss Ballet. Didn't even get a response from them. So I voted with my feet - won't step foot inside again, not just that one location either. In comment to A.R.M. some of my best dining experiences occured in Brussels, the staff have always been friendly and knowledgeable, but best, you can start your meal after eight and still be there past 10 and no one is rushing you out the door.
Complaining does work. I've been a squeaky wheel all my life. On the other hand, when I get excellent service I also compliment.
Just let the bad ones sink - why waste a bunch of time on people who can't be bothered to get it right in the first place?
No, I'm sorry, you have it wrong.
Yes, you should complain (politely) in the circumstanses you've described, and obtain satisfaction that a correction will be made. The treatment you received is unacceptable and it is not in the best interest of the business in question to allow it.
However, this is not the American way. Americans are rude arbitrally with the vague notion that it gives them some kind of strategic upper hand. That's not at all the same thing.
I find it similar to people who tail-gate in heavy traffic... there is NOTHING to be gained by advancing to tail-gate the next car in front of you. Those dimwits don't seem to understand that after their dangerous rude maneuvering... they are NOT going any faster than they were a second ago.
Standing up for your right to proper and polite treatment is not at all equivallent to
an excuse to become rude and strident. I hope you can appreciate the distinction.
Of course, many Americans are deeply polite and to be admired and emulated. However I must strenously object to your charaterisation that the alternative to Canadian wimpyness is to be American.
I think everyone is making an false assumption.
I travel to the US a lot, and let me tell you, their service sucks compared to most places in Canada. I find them to be much more rude, obnoxious, and uncaring everywhere when compared to the polite Canadians we have up here.
Now, if you want to compare Canada as a whole to the deep south in the US, well that just isn't fair. You can't cherry pick the friendliest place on earth, where people are almost bred to be polite, and use it to bash our culture.
Jacqueline Drew sounds like the kind of person who drops a load of crap on the least paid employees in the country. Why do people like this want to badger the least protected workers.
What is so wrong about passive complaints. Undeserving businesses shouldn't get second chances. What is wrong with the service industry that it can't learn without the loudmouth approach in the company of other patrons?
When I sit down to dinner, I don't want to hear every boorish whiner giving a server Heck.
If you must complain, be polite about it. If the food is bad, quietly tell the server to pass on the information to the managers. Don't forget though, their employer will probably fire them for passing it on.
I would not say the American way is so bloody good. Do you hear the rest of the world saying "I heart America".
90 percent of a servers wage is from gratuities??? Why do I have to pay their wages, I don't want to be their boss, I'm a customer, plain and simple; you want me to come back and patronize your establishment, then you must provide all of the ingredients to ensure that happens! Who started this insane idea that we "have" to pay 15 or 20 percent to ensure a quality experience, that makes me go cross eyed; also, if I order a hamburger,frenchfries and a bottomless ice tea for $8, or I order a newyork,rye & coke and a salad for $27 why am I expected to pay that 15 or 20% on the extra $19...there was no more work involved for server or cook,hmmm.
The guy at the co-op gas bar that freezes his ass off in _35 degree weather, always smiles and wishes you a great day after giving you excellent service doesn't expect a tip (makes the same wage as a server in a restaurant by the way)if that person gets a tip, they are talking about it for the next two weeks,hmmm.
Yes I tip when it's "deserved", but...I think you can finish the rest of this comment.
Good day to you all!!!
I read recently that upon receiving bad goods or service an American will holler at the top of his lungs and then give repeat business, whereas a Canadian will say nothing, never return, and tell everyone who will listen just how bad the business was.
As for tipping, I married a Kiwi last year, and she is still trying to get the hang of tips. Outside of the tourist traps in New Zealand tipping is nearly non-existent. Service rendered for face value, no "hidden charges".
Time to re-start the debate of giving wait staff a living wage, so that tips really do become gratuities, rather than an expectation?
I've had this discussion many times with the young people who work for me. We'll go out for lunch or dinner, and they get totally embarrassed when I complain because the service is so poor. The usual line is something like "You got your order, what more do you want?"...to which I typically reply, "Anything I've ordered here today I can make for myself at home for at least half of what it costs me to eat here. The extra that I pay is for someone to cook it for me, someone to serve it to me, and someone to clean it up after I'm done". I'm more than happy to leave a tip IF the person taking care of me goes above and beyond what I would expect from a fast food server.
I find that the best solution to bad service is this: if it's the server, confront them first and give them the opportunity to resolve the situation. Maybe something major has happened to them that day (received notice that they've been turned down for university, found out that a friend is deathly ill - who knows), and they've still had to go to work despite their problem. Why make someone lose their job if it's something that maybe a little compassion on your part can help with. And then, if that doesn't resolve it, talk to the manager. If the manager isn't helpful, ask for the contact information for their head office or for the owner of the business. Sometimes bad staff moral isn't a staff problem - it's a bad management problem.
However, if the service OVERALL (or the product isn't up to expectations), I call the owner or head office after I've left, and explain the situation. Invariably they want to know names - but I just tell them that the names aren't important, they need to look at the broad picture. Sometimes they think that by knowing WHO the problem is, firing them will resolve everything. What they really need to do is attack the problem - not the person.
I'm wondering if any of the people who have commented here have been, or are, servers themselves. I used to be a server and can rightfully say that the work is hard, long and quite unrewarding. Most customers are rude themselves because of attitudes like Mr. Gerald Rempel exhibited in his comment "if I order a hamburger,french fries and a bottomless ice tea for $8, or I order a newyork,rye & coke and a salad for $27 why am I expected to pay that 15 or 20% on the extra $19...there was no more work involved for server or cook,hmmm."
Actually, there IS more work to cook a new york, to make a rye & coke and to put together a salad. It upsets me that some people make comments without even trying to find out the reality of a server's work experience and what they have to put in, and how little they get back.
However, I also agree that paying 15 or 20% gratuity can be excessive, and that if the service industry does not pay a worker enough to live on, that's not the public's fault. This is not a club, and we are not trying to bribe the doorman to get us into the VIP area. We are entitled to an enjoyable experience at a restaurant no matter what we're willing to tip. If servers are unhappy with the amount of money they make, there is a simple solution: get another job.
Finally, when it comes to complaining - I have definitely seen first hand situations where a customer complains about a server, and the next time they frequent the restaurant, their food gets spit on, or their food is deliberately overcooked, or you name it. So I don't blame many Canadians for simply refusing to re-visit an establishment once they've had a negative experience there. Some servers can be as vicious as some high-profile prosecutors, and will go to extreme lengths to get what they want, whether it's a good tip or revenge.
I have been a server (and a terrible one at that) but was always polite about spilling drinks on the customers, or dropping their food on the floor:) I certainly didn't expect any tips, and eventually came to realize that this job was not for me, and practice does not make perfect. I have also been employed in the retail sector in many various positions which I did very well - so I do know good service and I expect good service and I will fight for good service. I give the store or manager opportunity to correct the problem, and if not I jump right up to the highest person I can contact and make my complaint. I tell them what I expect from my complaint, and how long they have to fix the problem. If all goes well I tell everyone I know about the problem, but how it was resolved, if it wasn't resolved I tell everyone I know and those I don't know :) It's true - complaints are more apt to be spread by word of mouth than compliments. I honestly feel if more Canadians stood up for better service, better prices etc. than we would all benefit with better service and better prices, but if only one in one thousand complain why should any business change their practice. I feel it is my duty to call this stuff to people's attention - right now in the process of fighting a chain who is constantly scanning prices higher than advertised and basically have been told that in Ontario we have no consumer rights....up to us to keep the stores honest by watching the scanned prices closely and calling them on the errors - wait a minute - shouldn't the store be responsible enough to be honest without the consumer having to make sure they are...well, if more Ontarians complained about this abuse (and theft) they would be more apt to ensure their prices were accurate and less people would get ripped off.
Americans are overworked and underpaid...they need a scapegoat for their frustration and its usu. the guy/gal who can't fight back because they have something to lose...and they wonder why they have so many rampage shootings
Canadians do not complain because they are so afraid to offend anyone. The offence issue is such a huge problem over here. If someone is eating out, and they are not happy with their service, food etc, then you should complain. That's the right thing to do. And if the person you are complaining to takes offence to your comments, so what?! I beleive taking offence is a choice. My goodness, Canadians care so much about what others think.
It;s time to speak up Canadians!!! Wake up, have a voice, have an opinion of your own!!. Complain. Don't be so nice and polite, and please don't get offended :)
To assume the servers have no sense of integrity and band together defecating food and beverages over a complaint, speaks volume of your upbringing and background. Obviously, education and a better opportunity in Canada is no recipe for character building.