McDonald’s is rolling out poutine, a treat formerly found only in its Quebec restaurants, across the rest of Canada.
"We're thrilled to offer a McDonald's favourite in Quebec to our customers across Canada," said Anne Parks, director of Menu Management, McDonald's Canada. "We often adapt recipes from other countries, but in this case poutine is homegrown fare."
The restaurant chain said it decided to offer the traditional gooey Quebec dish of fries with gravy and cheese curds at more restaurants because of requests from customers.
The McDonald’s version of the dish will be made with Quebec cheese curds.
McDonald's Canada first introduced poutine in Quebec more than a decade ago, but the dish is enjoying a brief surge of popularity across Canada. McDonald’s estimates the Canada-wide poutine market may be valued at $79 million.
McDonald’s often experiments with its menus, recently offering McRib and in some regional markets, McLobster, often choosing to add such items when the price of pork or lobster is low.
McDonald's poutine, to be priced at $3.99, will only be available at the chain's Canadian restaurants.