Marc Jacobs leaving Louis Vuitton to focus on own IPO

Marc Jacobs ended his influential 16-year reign at the luxury fashion house Louis Vuitton Wednesday with a final ready-to-wear collection that drew on elements from his past runway shows.

Ends 16-year reign as creative director with impressive runway show

U.S. designer Marc Jacobs appears at the end of his Spring/Summer 2014 women's ready-to-wear fashion show during Paris fashion week Oct. 2. The show was likely his last for the French fashion house Louis Vuitton which is seeking a new creative director after Jacobs announced he is leaving the label to focus on his own brand. (Benoit Tessier/Reuters)

What was likely Marc Jacobs's last ready-to-wear collection for Louis Vuitton looked like a show in mourning Wednesday — black, black and more black.

A dark fountain and a nightmarish carousel with inky horses like surreal dark knights were met with a universe of clothes in all black. Maids cleaned away dust from the steps of the disturbing set, which traced through Jacobs's influential 16-year reign at Vuitton.

Shortly after the show in Paris's Louvre museum ended, the visual metaphor was explained: French luxury conglomerate LVMH Moet Hennessy Louis Vuitton announced that Jacobs was stepping down as creative director of its flagship brand.

Jacobs, who is also the director of an eponymous brand, is one of the biggest names in the fashion industry. Under his tenure, Louis Vuitton became the most lucrative fashion house in the world, in part thanks to his creation of a ready-to-wear line.

Jacobs will reportedly turn his energies to preparing an initial public offering of his label.

"We're doing what's good for Marc and the future of his company," Louis Vuitton Chief Executive Michael Burke said in an interview with the Wall Street Journal. "Marc's wish is to take it to the next level."

Show drew on past sets

LVMH, which owns the Louis Vuitton brand and an array of other luxury names purveying everything from jewelry to champagne, would not say who would replace Jacobs but there were​ rumors that Jacobs would be replaced by designer Nicolas Ghesquière, who left luxury fashion house Balenciaga last November.

The Marc Jacobs runway show featured a lot of black and nods to the designer's past collections. (Benoit Tessier/Reuters)

Luis Vuitton is in the midst of repositioning itself as even more upscale and exclusive than it is already perceived to be. Reuters news agency reported last month that it has begun turning away form the $810-$940 US logo-covered canvas handbags that make up two-thirds of its business and generate gross margins of 90 per cent.

It will instead focus on even pricier leather bags, such as its new 3,500-euro Capucine bag (listed at $4,950 Cdn on Louis Vuitton's Canadian website) that has been selling out across Europe and online.

The brand also plants on limiting the expansion of its store network in order to appear more exclusive, the Wall Street Journal reported.

At the show Wednesday, models filed by in jet-black warrior-like feathered headdresses, evoking a self-defence aura.

The 41-piece display — which used embroidered black tulle stockings, Eisenhower jackets embellished cabaret-style with large feathered shoulders, dark embroideries, smoking jackets and some 1940s baggy blue jeans — was a dark affair.

The glimmering catwalk landscape was towered over by a huge clock whose arms, instead of going forward, went back in time. It was as if the designer was trying to look to the past — or even get some time back.

"We went back and used all the different bits of the sets of the past and made them black," Jacobs explained backstage without elaborating on his future plans.

The clothes, too, went back in time. Floor-length, thick Edwardian dresses and large proportions in the sleeves fused with black decorative corset details, evoking fashions of the 1900s and contrasting with the more revealing "showgirl" looks.

Rare acclaim from Vogue's Anna Wintour

In the program notes, Jacobs enclosed an emotional goodbye to LVMH's CEO: "For... Bernard Arnault. All my love, always."

But it was the standing ovation from Anna Wintour that said the most. Such rare, visible acclaim from the powerful U.S. Vogue editor — to whom he partly dedicated the show — capped Jacobs's tenure at Louis Vuitton.

Glenda Bailey, the influential U.S. editor of Harper's Bazaar, spoke of her emotion at seeing the show.

"It's the end of an era," she told The Associated Press. "Watching the show was like seeing your life flash before your eyes, because there were so many memorable moments referenced." 

Bailey said Louis Vuitton prints, corsetry shapes, high-collared sweeping silhouettes and large embroidered paillettes all made an appearance.

"Marc brought such incredible energy to Louis Vuitton and should really be celebrated for bringing that house to life, and creating the vision that someone else will now take forward," she added.

With files from Reuters


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