Ford's Canadian sales down 10% as competitors remain strong

Canadian auto sales were a mix bag in January with Toyota and Honda both posting healthy increases while Ford Canada suffered a 10 per cent decline.

Toyota, Honda report sales increases of 7-10%

Ford's Canadian sales were down more than 10 per cent in January, with 14,533 vehicles sold compared to 16,197 in the same period a year ago. (Jonathan Ernst/Reuters)

Canadian auto sales were a mix bag in January with Toyota and Honda both posting healthy increases while Ford Canada suffered a 10 per cent decline.

Toyota said Monday overall sales across its three brands were up 10.6 per cent for the month to 10,439 vehicles, including 3,981 Toyota cars and 5,347 Toyota trucks.

Sales of Toyota's luxury Lexus brand were up 12.1 per cent at 914, compared with 815 a year ago, while Scion sales totalled 197, down from 290 a year ago.

Honda Canada reported overall sales of 7,732 vehicles, up 7.1 per cent from 7,220 a year ago.

Sales of Honda brand vehicles increased 9.8 per cent to 6,820 vehicles from 6,211 last year while its luxury Acura division saw sales fall 9.6 per cent to 912 vehicles from 1,009.

Ford sales dip

Meanwhile, Ford Canada, last year's sales leader, saw January sales plunge 10.3 per cent as it sold 14,533 vehicles overall compared with 16,197 in the same period a year ago.

The total included 2,787 cars and 11,746 trucks, down from 3,634 cars and 12,563 trucks a year ago.

However, the company indicated it hoped to turn that around with the launch of a number of new vehicles this model year and next.

"We're entering 2014 even more focused on going further for our customers by delivering leading-edge vehicles that our customers want and value, as well as partnering with our dealers to deliver a superior customer experience from purchase to service," president and CEO Dianne Craig said.

Unlike Ford, Chrysler saw its Canadian sales rise four per cent last month and fared even better south of the border, where it had its best January in six years, selling more than 127,000 vehicles. (David Zalubowski/Associated Press)

Chrysler Canada reported an increase of four per cent to 17,698 vehicles from 17,013 in January 2013.

The total included 2,675 cars, up from 2,566 a year ago. Chrysler Canada's truck sales totalled 15,023 for the month, up from 14,447.

It was the 50th consecutive month of year-over-year sales growth for Chrysler's Canadian subsidiary, the longest streak in its history. 

The company's U.S. sales were up eight per cent in January, with 127,000 vehicles sold, the strongest results for that month in six years.

"The bad weather only seemed to affect our competitors' stores as we had a great January," Chrysler's U.S. sales chief, Reid Bigland, said in a statement.

With files from the Associated Press