TV ads too loud? Talk to the CRTC
CBC News
Posted: Feb 17, 2011 12:12 PM ET
Last Updated: Feb 20, 2011 4:57 PM ET
CRTC chair Konrad von Finckenstein says loud ads are a 'source of significant annoyance.' (Pawel Dwulit/Canadian Press) Ever noticed that TV commercials seem to be louder than the program? So has Canada's broadcast regulator.
The Canadian Radio-television and Telecommunications Commission has launched a public consultation on the loudness of TV commercials.
"Loud ads on television can disrupt an otherwise enjoyable program and are a source of significant annoyance for Canadians," CRTC chairman Konrad von Finckenstein said in a news release.
"Viewers should not have to adjust the volume at every commercial break, and we will work with the broadcasting industry to find an acceptable solution."
With a full switch to digital television on the horizon, the regulator is looking for ways to force broadcasters to adhere to a standard of loudness for their signals.
The Advanced Television Systems Committee, an international non-profit group trying to set standards for digital broadcasting, has made recommendations on loudness levels for digital TV.
The CRTC is seeking the public's input on the issue, saying it is looking for a way to effectively control the volume of commercials by cable and satellite providers and broadcasters.
Share Tools
FILM REVIEW: Men in Black 3 by Eli Glasner May. 25, 2012 11:40 AM Will Smith and Tommy Lee Jones are back in the action sequel Men in Black 3, a third instalment of a series now 15 years old. Though new addition Josh Brolin manages some amazing mimicry as a younger version of Jones, the story doesn't measure up to the weird and wonderful charms of the original, says film reviewer Eli Glasner.
Top News Headlines
- Teen struck by lightning in Ottawa dies
- The victim of a Friday lightning strike during a storm in east Ottawa has died, CBC News has learned. more »
- Syrian children massacred by the dozens, UN says
- More than 90 people have been killed by regime forces in a district of central Syria, with the head of the UN team in the country confirming at least 32 children and 60 adults were killed in an artillery attack. more »
- Missing Winnipeg children found in Mexico, organization says
- Two Winnipeg children reported missing and possibly in Mexico have been found alive, according to unofficial reports from an agency that works to find missing people. more »
- Everest team unable to bring down Toronto woman's body
- Bad weather has hampered the recovery team that is attempting to bring down the body of a Toronto woman who died trying to climb Mt. Everest. more »
Latest Arts & Entertainment News Headlines
- Seniors float above Montreal's Quartier Latin
- In Montreal this weekend, an unusual performance series will have seniors indulging in their favourite hobbies, but perched on chairs suspended five metres above the ground. more »
- Modern and traditional art scores at Joyner auction
- Both traditional and modern works fared well at Joyner Waddington's spring art auction in Toronto, with buyers snapping up lots by Group of Seven members as well as more contemporary artists. more »
- Prophetic Cosmopolis premieres at Cannes
- David Cronenberg says he didn't anticipate the Occupy Wall Street movement as he prepared to shoot Cosmopolis, his new film which made its world premiere Friday at the Cannes Film Festival in southern France. more »
- Jennifer Egan's newest story debuts on Twitter
- The latest short story from Pulitzer-winning writer Jennifer Egan is emerging 140 characters at a time via Twitter. more »
Q Blog
Toni Morrison on her two selves May. 25, 2012 5:57 PM Jian speaks with the celebrated African American author and academic about her two conflicting selves, and her new novel, Home.
CBC Books
Talking about war May. 25, 2012 4:57 PM The public conversation around war has always been complex and thorny. How does Canada's military approach differ from that of other countries? Are we a society of peacekeepers or warriors? These are some of the questions that Noah Richler explores in his new book What We Talk About When We Talk About War.
- Everest team unable to bring down Toronto woman's body
- Pope's butler arrested in Vatican leaks scandal
- Tornado touchdown confirmed near Montreal
- Aylmer triple stabbing leads to first-degree murder charges
- Woman's remains found in hockey bag on Cape Breton river
- B.C. premier unhappy with disgraced Mountie's transfer
- Teen struck by lightning in Ottawa dies
- Everest victim's husband says family not seeking government help
- The risks and responsibilities of taking on Mt. Everest
