New TV awards planned to rival Emmys
Last Updated: Thursday, September 9, 2010 | 2:59 PM ET
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The Paley Center for Media in Los Angeles has announced plans for a new set of TV and new media awards that could rival the Emmys.
The first awards gala is set to be broadcast from New York in May 2012, timed to coincide with the networks "upfronts" that present the new fall season.
The plan is for awards with a "new and distinctive approach," Paley Center president and CEO Pat Mitchell announced Wednesday. The non-profit centre, based in Los Angeles and New York, says its mission is to promote and discuss the cultural relevance of television.
TV, advertising and new media executives, including representatives from Fox Networks and ad firm Lippin Group, are involved in planning the new awards, which have been under development for three years.
The Emmy Awards have lost some of their audience over the last decade, though last week's ceremony reversed the slide as 13 million viewers tuned in to see host Jimmy Fallon.
"We have already received considerable interest from television networks and advertisers, and now that we have announced the time and location of our first show we will begin right away to translate this interest into substantive discussions," said Steve Mosko, president of Sony Pictures Television, a member of the group putting together the new awards show.
Unlike the Emmys, the new awards would be extended to new media, such as online video and would ask the public to join the voting process.
With files from The Associated PressShare Tools
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