CosmoTV plans Valentine's Day launch in Canada
Last Updated: Wednesday, February 13, 2008 | 5:12 PM ET
CBC News
CosmoTV, a new specialty channel that promises a focus on love, sex and other "chick" fare, is to launch Thursday in Canada.
The digital channel, to be available nationwide, is a collaboration between Toronto-based Corus Entertainment and Hearst Corp, which publishes Cosmopolitan magazine.
Josie Dye, a DJ at Toronto radio station The Edge, will host a flagship newsmagazine show, Oh So Cosmo, for the station.
"My first story is about picking up men in Canada — here are great places you can go to actually meet men," Dye says.
"The show is really just like Cosmo magazine. I do different quizzes about things like food in the bedroom, body language, and trying to figure out a man and what it means, for example, when he's looking above your head while he's talking to you," she added.
Other programming includes female-centric shows such as Felicity, Veronica Mars and Sex and the City.
The network also brings Dirty Cows, a British reality show about women vying to be the girlfriend of a wealthy Cornish farmer, and Abbey and Janice, about Britain's Next
Top Model winner Abbey Clancy's attempt to break into the American modelling world.
Hearst has launched CosmoTV in 20 international markets since 2000, including Spain, Mexico and Argentina.
With files from the Canadian PressShare Tools
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