It's the newest music industry practice in our Twitterfied world: a band is plucked from relative obscurity on the strength of just a few words from a celebrity. Just ask Burlington, Ont. band Walk Off the Earth, who were surprised with a tweet by Russell Crowe on Saturday.

"Check out Walk Off the Earth's cover of Somebody I used to know. Brilliant," the actor-singer posted.

Just two days after this particular shout-out, the band's Somebody That I Used to Know video has logged more than 4.5 million views on YouTube. Wow.

Their video, which is a cover of the awesome song by Belgian-Aussie artist Gotye, definitely has a neat conceit. Everyone is playing on one guitar, which is purportedly all they had at the time.

Now, their band-playing-on-one-guitar concept seems to be turning into a bit of a "thing."

On Sunday, Brussels band Nasty Panda posted a parody of Walk Off the Earth's video by performing the classic Stand by Me the "Burlington Way," all playing one guitar (while also mimicking the Canadian band's solemn demeanour).

Even Gotye loves it.

The hype machine is now in overdrive. Not only has Walk Off the Earth won over Crowe as a famous new fan (one who incidentally wants the band to record his entire back catalog), the group was to be featured on Good Morning America on Monday. They're apparently making the news in the UK, Germany and Australia, too. Two of the band members are considering postponing tours out west for solo projects because of all the attention to Walk Off the Earth. I'm personally happy that they're smart enough to follow the proverbial advice to strike while the iron is hot.

I have a feeling we'll be hearing a LOT more from Walk Off the Earth soon. And the "Burlington Way" is officially here to stay.