OK magazine's cover shows Matthew McConaughey and Camila Alves and their newborn son, Levi Alves McConaughey. (OK Magazine/Associated Press)

Not to belabour the point, but with each passing day, Matthew McConaughey finds yet another way to be profoundly irksome.

Today's episode is drawn from the illustrious pages of OK! Magazine, the cover of which features a beaming shot of the proud new father, his babymama and his baybay McConaughey. Apparently, Daddy-O was, like, totally vibin' on his wife's labour process:

Contractions started kicking in, and we found a great rhythm. We had a 14-hour session, her and I did. I sat there with her, right between her legs. We got tribal on it. We danced to it. I was DJing this native Brazilian music. We were jamming!

Don't even get me started on the obnoxiousness and offensiveness of "[getting] tribal." Just wait -- before you know it, McConaughey's slacker empire will be publishing a set of What To, Like, Expect When You're Expecting, Bro books.

--Sarah Liss