Marvel Comics is introducing a new hero for the next generation of comic book fans: A female incarnation of Thor.
"This new Thor isn't a temporary female substitute - she's now the one and only Thor, and she is worthy!" reads the official statement on the Marvel website.
The publisher admits the move is a direct play for more female readers. But the series' writer insists there's nothing girly about the new God of Thunder.
“This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR" writes Jason Aaron.
It's not clear what the old Thor did to lose the mighty Mjölnir – the mythical hammer of the Thunder God – but Marvel released an image of the former hero looking dejected without his trusty tool.
Comic book fans will have to wait to get a better look at the new superhero.
The new comic book series Thor is due out in October.