For those of you tired of TV shows interrupting your commercials, Swiss Chalet has the answer: a 24-hour chicken channel.
Starting Monday, the Canadian family restaurant fires up a constant televised loop of 12 roasters turning on a spit to promote the chain.
The 13-week broadcast will be available to Rogers digital customers in Ontario on channel 208 and is part of a broad marketing campaign.
A Rogers spokeswoman says the channel is akin to its fireplace, sunset and aquarium channels.
Those channels feature hypnotic images of a crackling fire, a beach at dusk and fish swimming in an aquarium.
The Rotisserie Channel will feature two rows of chickens roasting in an open-flame oven.