B.C. New Democrat leader Adrian Dix says Hollywood productions want to work in Vancouver and the province needs to do more to attract them.

Dix was in Los Angeles meeting with film executives as the B.C. film industry pleads with the province for more tax credits to attract and keep productions.

"What I was doing was talking to them about what at their issues were and listening to our customers as to what steps we will take next,” he said.

“We're going to continue to consult with people here and press the government to take this issue seriously, which they haven't done for some time."

Dix says he'd been planning to visit Hollywood since the fall, well before the Save BC Film campaign was launched.

He says there's plenty those in the industry in L.A. like about Vancouver.

"[We’re] in the same time zone, great location, a depth of crews that, as long as we maintain and support the industry, will continue to be there."

But Dix won't say specifically what an NDP government might do to attract more business.

"I think it was a pretty clear message we wanted to send that B.C. wants this investment, wants these jobs, wants these productions, wants this creative activity,” he said.

“We now have to decide — and these are often difficult choices — what the right decision is.”

Premier Christy Clark has rejected calls for larger tax credits for the film industry, saying she thinks the higher credits offered in other provinces aren't sustainable.

B.C.’s film tax credit is 33 per cent of labour costs, while Ontario and Quebec offer a 25 per cent tax credit on all production costs.