CBCNews.ca honoured at online Digi Awards

CBC News

Posted: Dec 4, 2012 11:16 PM ET

Last Updated: Dec 4, 2012 11:18 PM ET

CBCNews.ca was named best digital news and current affairs website Tuesday at the annual Digi Awards, which honour the best in online media initiatives in Canada.

CBCNews.ca beat out Metronews.ca and an entry from the Montreal Gazette.

"I think it speaks to the role the public broadcaster plays in the digital space," said Marissa Nelson, acting director of digital media for CBC News.

"We are challenging traditional story telling like no other news organization and developing Canadian talent. The Canadian audience is picking with their clicks, making us the digital news leader."

Since its launch in the 1990s, CBCNews.ca has grown to become one of the most visited news and information sites in the country.

In the past year, the site has greatly increased it online video content and its use of multimedia interactive features.

Multimedia content

One such project was Bullyproof, a video wall interactive that featured accounts of bullying from high school students in Gatineau, Que. Days before stories began rolling out on CBC News Network's Connect with Mark Kelley, CBCNews.ca launched an interactive multimedia feature to accompany the series. The interactive project explored all sides, attempted to find solutions, gave teenagers a prominent voice, and provided resources for teachers, students and parents.

Bullyproof was separately nominated in the best web feature, non-fiction category, but lost to the National Film Board's Bear71.

Other CBC nominees at the Digi Awards included:

Cover Me Canada, in the cross-platform, non-fiction category. The award was won by The Secret Location's D-Day to Victory.
Augmented Reality, CBC Kids, in the cross-platform, kids category. The award went to The Secret Location's In Real Life Interactive.
Radio-Canada's Tout Sur Moi, in the cross-platform, fiction category. The award went to ZED.TO.

The Digi Awards were presented in Toronto as part of the nextMedia conference. More than 60 organizations submitted entries.

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