Disney tries to trademark 'Seal Team 6'
The Associated Press
Posted: May 16, 2011 8:06 PM ET
Last Updated: May 16, 2011 9:33 PM ET
This file photo shows U.S. Navy SEALs at sea aboard the USS Oscar Austin during a training exercise. The Walt Disney Co. is trying to trademark the name 'Seal Team 6.' (Photographer's Mate 1st Class Michael W. Pendergrass/U.S. Navy/Associated Press)
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The Walt Disney Co. has applied for a trademark on the name "Seal Team 6," the name of the unit of specially trained Navy SEALs that killed Osama bin Laden in a raid in Pakistan earlier this month.
Three applications filed May 3 — the day after the raid — with the U.S. Patent and Trademark office by Disney Enterprises Inc. state an intention to use the mark for a range of products, including entertainment and education services, clothing, toys, games and Christmas stockings.
Companies have tried to trademark combat-related terms before. A day after U.S. allied forces entered Iraq in 2003, Sony Corp. applied to trademark the war's catchphrase, "shock and awe," for use as the title of a video game. The application was later abandoned.
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