O.J. Simpson has turned prankster on an upcoming program called Juiced that sees him trying to sell the infamous white Bronco.
The new candid-camera program, being sold as a DVD or on pay-per-view, has already drawn criticism from the family of a man Simpson is accused of killing.
Simpson turns up on a used-car lot where he tries to sellthe Bronco with the boast that he's made the vehicle famous.
"It was good for me — it helped me get away," Simpsontold a prospective buyerduring the prank.
Portions of the show were leaked on Inside Edition, a tabloid news magazine syndicatedin the U.S.
In 1994, Simpson's slow-speed police chase in the vehicle was televised. Police were seeking him on charges of murdering his ex-wife Nicole Brown Simpson and her friend, Ronald Goldman.
Goldman's father Fred told Inside Edition he found Simpson's comment "morally reprehensible."
Simpson was acquitted of murder in a much publicized trial, but a civil jury later held him liable for the deaths.
He has been ordered to pay $33.5 million USto the Brown and Goldman families, but much of that judgment remains unpaid.
Juiced executive producer Richard Mahr claims Simpson was not paid for making the program.
"Basically O.J. Simpson has decided to do this because he wants to do it, and he wanted to have fun with it," Mahr said, according to the Associated Press.
The one-hour pay-per-view show will be aired later this month.Other practical jokes include Simpson disguised as an Elvis impersonator, a vagabond selling oranges for money and an elderly man leading a Bingo game.