Alicia Keys performs in February at Cowboys Stadium in Arlington, Texas. She'll be in South Africa performing at the World Cup. (Erica Gay/Associated Press)

Alicia Keys, Black Eyed Peas and a dozen other artists have been announced for a concert to be performed in Johannesburg during the World Cup.

Kevin Wall and his Control Room production house, which planned Live Earth 2007, has been hired by FIFA to organize the soccer tournament's celebrations.

International artists such as John Legend, Juanes and Shakira are among the first of the performing artists to be announced.

Also on the bill are African performers including:

• Diva Angélique Kidjo of Benin.
• Amadou and Mariam from Mali.
• The Parlotones from South Africa.
• Rock band BLK JKS from South Africa.
• Tuareg desert blues band Tinariwen.
• Singer Vieux Farka Touré of Mali.
• Singer Vusi Mahlasela of Mali.

Football legends and other celebrities are also to appear in the event June 10 at Orlando Stadium in Soweto. The stadium has a capacity of 30,000 people.

"We are thrilled to have a concert of such magnitude and performing talent raise the curtain on the first FIFA World Cup in Africa," FIFA secretary general Jerome Valcke in a statement.

"It is testament to the universal and unifying power of football and music, and will start the competition off on the right note — of celebration."

Proceeds from the concert will be channelled to 20 Centres for 2010, which has a goal of building 20 centres in disadvantaged communitys across Africa offering education, health care and football training.