Rock duo the White Stripes, led by Jack White, accused the U.S. Air Force Reserve of unauthorized use of the band's hit song Fell In Love With A Girl in a Super Bowl commercial. (Mark Blinch/Reuters)The U.S. Air Force Reserve appears to have succumbed to a threat from the White Stripes, after the alt rock duo accused the organization of unauthorized use of a hit song in a Super Bowl commercial.
The band had vowed "to take strong action" against the reserve in a statement posted Monday night on the White Stripes website and on the site of its label, Third Man Records.
"We believe our song was re-recorded and used without permission," read the statement, which posted side-by-side links to the White Stripes song Fell in Love With A Girl as well as to the Air Force Reserve's high-octane advertisement, entitled "Grab some air."
"The White Stripes take strong insult and objection to the Air Force Reserves presenting this advertisement with the implication that we licensed one of our songs to encourage recruitment during a war that we do not support."
The band continues by saying it supports the military "at home and during times when our country needs and depends on them. We simply don't want to be a cog in the wheel of the current conflict, and hope for the safe and speedy return home for our troops."
The ad, a fast-paced montage that transitioned from scenes of extreme sports to those of jets flying in formation, was part of a recruiting campaign for the U.S. Air Force Reserves, who are involved in missions abroad.
The ad had disappeared from the organization's site late Tuesday morning.
In a statement issued later on Tuesday, the Air Force Reserve said it had hired a company, through its Las Vegas agency Blaine Warren Advertising, to score original music for the commercial.
"There was never any intention to utilize any existing music or to sound like any music by the band White Stripes or any other musical performer," the reserve statement says. "Any similarity or likeness to any other music is completely unintentional."
According to the reserve, the ad only ran in selected markets during the Super Bowl and was scheduled to be pulled right afterwards.
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