Rolling Stone publisher Jann Wenner, posing in 2006 with a mock-up of the magazine's 1,000th issue, says the magazine's restaurant in Hollywood will not have any music memorabilia. (Mary Altaffer/Associated Press)

Iconic music publication Rolling Stone magazine is launching a culinary venture that could rival Planet Hollywood and the Hard Rock Café.

The 42-year-old magazine has announced plans to open a combined bar and restaurant in Hollywood near the Kodak Theatre and the Walk of Fame.

"We've been looking for the ideal opportunity to expand the Rolling Stone brand for some time," said publisher Jann Wenner in an announcement on Friday night.

Wenner says the magazine has joined forces with nightclub company Lucky Dog Group to create a 10,000-square-foot restaurant replete with leather furnishings, brick walls and vaulted ceilings.

The magazine, known for its incisive music reviews, in-depth interviews and political articles, will be rolling out a chain of restaurants should the one in Los Angeles prove successful.

Unlike the Hard Rock Café, the restaurant will be eschewing music memorabilia.

"We are both excited and determined to bring the spirit of the magazine to life —the edginess, the coolness, the classiness and the timelessness — in making this venue a place to see and be seen in," said Lucky Dog Group co-founder Naill Donnelly.

The restaurant is expected to open next summer.

Branching out isn't new to the magazine, which has already made forays into video games and book publishing.