National Geographic and Vanity Fair took home multiple trophies at the 43rd annual U.S. National Magazine Awards gala held in New York Thursday.

The venerable National Geographic took a trio of honours, including winning the prestigious general excellence award for its category (circulation of more than 2 million), for photojournalism (a series about malaria around the world) and for reporting (an article about China's entrepreneurial boom).

"While remaining true to traditions known to generations of readers, the magazine continues to inspire and amaze — with photography that reveals wondrous, and often threatened, corners of our planet, and reporting that is both intrepid and tough-minded," organizers said of the magazine in a citation.

Vanity Fair and celebrity photographer Annie Leibovitz — in the news this week over the kerfuffle surrounding an upcoming cover of teen star Mylie Cyrus — picked up an award in the photo portfolio category for a spread depicting current Hollywood stars in scenes from classic films.

A second trophy, for profile-writing, went to the magazine for its piece on Pat Dollard, a former Hollywood agent-turned-documentarian who travelled to Iraq to make a pro-war film. Other winners included:

  • General excellence: 1,000,000 to 2,000,000 circulation: The New Yorker; 500,000 to 1,000,000 circulation: GQ; 250,000 to 500,000 circulation: Backpacker; 100,000 to 250,000 circulation: Mother Jones; Under 100,000 circulation: Print.
  • Personal service: Popular Mechanics.
  • Leisure interests: New York.
  • Public Interest: The Nation.
  • Feature writing: Atlanta.
  • Essays: New Letters.
  • Columns and commentary: Rolling Stone.
  • Reviews and criticism: The Atlantic.
  • Magazine section: Conde Nast Portfolio.
  • Single-topic issue: The Virginia Quarterly Review.
  • Design: Wired.
  • Photography: Gourmet.
  • Fiction: Harper's Magazine.
  • Online Awards: General excellence: RunnersWorld.com; Personal service: BusinessWeek.com; Interactive feature: Bicycling.com.

Considered the highest honours in the U.S. magazine industry, the awards are presented each year by the American Society of Magazine Editors.

With files from the Associated Press