Kanye West's latest album is out, but its release has been far from smooth.
The Life of Pablo, his seventh studio album, is selling exclusively on his personal website for the first week and and is being streamed on Jay Z-owned Tidal.
After revamped deadlines and last-minute changes, it finally came out late Saturday night with technical problems that left fans of the Ultralight Beam rapper ultra-frustrated.
It got to the point that his wife, reality star Kim Kardashian West, tweeted to her 40 million followers, "Kanyewest.com just crashed. They are fixing it and the album will be available in the next 10mins."
Later she deleted the tweet, but not before it was widely retweeted as the album's issues remained unresolved.
Kanye performed on Saturday Night Live and announced the album's release. But it has been his odd social messaging afterwards that's been getting the attention.
"I write this to you my brothers while still 53 million dollars in personal debt...," he tweeted Saturday night. "Please pray we overcome... This is my true heart..."
I write this to you my brothers while still 53 million dollars in personal debt... Please pray we overcome... This is my true heart...— @kanyewest
The guy seems to have no filter on his Twitter page lately, but publicizing his money troubles may not be the best marketing tool. Or maybe it's brilliant.
Mark Zuckerberg invest 1 billion dollars into Kanye West ideas— @kanyewest
"Mark Zuckerberg invest 1 billion dollars into Kanye West ideas," he tweeted in another post.
Kanye also recently launched his Yeezy clothing line, which is no cheap endeavour and might have contributed to his financial woes.
With the Grammys on Monday and Kanye's history with settling scores, viewers may be watching for a deja-vu from 2009 when he rushed the stage at the MTV awards.