Jann Arden woke up Friday morning with some fresh fighting words for Calgary radio station 90.3 AMP over its new policy of shortening the songs it plays on air.
#dontlistentoampradiocalgary don't advertise with them. In fact let's never talk about them again. Well-let's not go that far.— jann arden (@jannarden) August 8, 2014
The war of words started Thursday when the Calgary-born Juno-winning singer noticed the station's new format.
It essentially slashes Top 40 songs in half so the station can run 24 songs an hour instead of 12, and plays shorter commercial breaks, too. The idea — according to Steve Jones, VP of programming for AMP's parent company Newcap Radio — is to keep listeners engaged.
"Certain listeners have said, 'You know, I don't want to hear the music like this.'... So we understand this isn't for everybody," he said.
"But overwhelmingly the listener reaction has been, 'I love hearing this much music.' I mean it's really cool you can listen to a radio station for 15 minutes and hear six or seven songs in that short period of time. So listener reaction has been generally quite favourable."
Arden's reaction, however, was decidedly less favourable: She launched into a tirade on Twitter:
Dear AMP radio Calgary. Please don't play my music. Thank you you dorks.— jann arden (@jannarden) August 8, 2014
Arden said Jones then directed all his stations to permanently drop her from their rotation — a threat the singer took in stride.
I just did the math and I stand to lose over 8 dollars when all the "AMP" stations remove me from their playlists. crying now.— jann arden (@jannarden) August 8, 2014
Newcap Radio describes itself as one of the country's "leading radio broadcasters with 95 licences across Canada" with a reach of millions of listeners.
It's not the first time Newcap's AMP Calgary has found itself at the centre of controversy.
The station came under fire last March for burning $5,000 in cash on air. It also offered breast implants as a prize for a promotional contest in 2011.