Bob Geldof used his brief turn as boss of Germany's top-selling newspaper to deliver a familiar message.
The Irish musician and Live Aid founder converted the mass-circulation Bild daily into a vehicle for his ongoing anti-poverty campaign during his one-day stay as editor on Friday.
The front page of the tabloid-style paper, which usually features scantily clad women, carried a large picture of an emaciated child inside the outline of Africa. "End this! Now!" read the headline.
Afront-page Geldof commentary told German leaders"you can change things and people want you to… Do your job! End the misery, finally!"
Geldof's turn at the helm of Bild came as German Chancellor Angela Merkel prepares to host next week'sG8 summit in Heiligendamm, where she has pledged to make Africa a major issue.
Friday's edition of Bild featured a Geldof interview with Merkel, who pledged "we will make progress in Heiligendamm that will move Africa forward."
In other contributions:
- U.S. President George Bush underlined his commitment to fighting HIV/AIDS in Africa and elsewhere.
- U2 singer Bono echoed Geldof's call for the West to help Africa.
- American filmstar George Clooney highlighted the violence in Sudan's Darfur region.
Geldof, 52, rose to prominence as an anti-poverty advocate by organizing the Live Aid concerts in 1985 to benefit victims of famine in Ethiopia. He alsoput together the 2005 Live 8 concerts, which included a show in Toronto,to raise awareness about African debt relief.
The former frontman of the Boomtown Rats has dedicated much of his career to humanitarian causes.