Coke discourages screenings of labour documentary
Last Updated: Monday, January 18, 2010 | 6:04 PM ET
The Canadian Press
An image from the production The Coca-Cola Case. (Argus Films/NFB) It seems that a documentary critical of soft-drink giant Coca-Cola has left a bitter taste with the company.
The multinational corporation has told a university film network planning to screen The Coca-Cola Case in several cities that the movie contains inaccuracies and violates a confidentiality agreement.
The Montreal-based group, called Cinema Politica, says Coke lawyers sent it a letter earlier this month issuing veiled legal threats if it proceeds with plans to host screenings in Canada, the United States and abroad.
But the group's programmer, Ezra Winton, says they plan to go ahead with a screening in Montreal Monday. Their own legal counsel has said they are within their rights to show the film.
The Coca-Cola Case, co-produced by Argus Films of Montreal and the National Film Board of Canada, links Coca-Cola to human rights abuses and anti-union tactics in Colombia and Guatemala.
In the letter to Cinema Politica provided by the group, Faith Gay of New York law firm Quinn Emanuel says "the Coca-Cola Company reserves all of its rights and remedies with regard to any future showing of the film."
Winton said The Coca-Cola Case would begin its tour as planned Monday night at Montreal's Concordia University and continue through March. Other stops include Halifax, Fredericton, Toronto, Saskatoon, Lethbridge, Alta., Vancouver and Yellowknife.
The handful of international screenings include Woods Hole, Mass.; Stockholm, Sweden; Trondheim, Norway; and Auckland, New Zealand.
'We're planning to go ahead'
German Gutierrez directed the documentary about Coca-Cola's labour practices in Colombia and Guatemala. (Celine Lalonde/Argus Films/NFB) "We talked to the NFB, the distributor and the filmmakers and everything seemed fine and we had some legal advice that we're in our rights to show the film and so we're going ahead," Winton said from Montreal.
A spokeswoman for Coca-Cola said the company took issue with the film on several points.
"The unfounded allegations made in the documentary have been reviewed by multiple courts in Colombia and the United States, as well by the International Labor Organization, and outside law firms — all concluding that the Coca-Cola bottler employees in Colombia enjoy extensive, normal relations with multiple unions and are provided with safe working conditions there," Kerry Kerr said Monday in an email.
Winton said The Coca-Cola Case, directed by Carmen Garcia and German Gutierrez, screened without incident at the Montreal International Documentary Festival last November.
Cinema Politica, a non-profit organization, has 55 member groups across the country and another dozen around the world.
Share Tools
FILM REVIEW: Men in Black 3 by Eli Glasner May. 25, 2012 11:40 AM Will Smith and Tommy Lee Jones are back in the action sequel Men in Black 3, a third instalment of a series now 15 years old. Though new addition Josh Brolin manages some amazing mimicry as a younger version of Jones, the story doesn't measure up to the weird and wonderful charms of the original, says film reviewer Eli Glasner.
Top News Headlines
- Aylmer triple stabbing leads to first-degree murder charges

- The estranged partner of a young mother who was stabbed to death along with her parents at their home in Aylmer, Que., has been charged with first-degree murder Friday. more »
- Wildfires, high winds put northeastern Ontario on alert
- It's going to be a tense weekend in northeastern Ontario where strong, shifting winds have been fuelling a forest fire that has blanketed the Timmins area with smoke and ash. more »
- Labrador fire out of control
- A forest fire continues to burn out of control in Happy Valley-Goose Bay today, according to provincial firefighting officials. more »
- The risks and responsibilities of taking on Mt. Everest

- The deaths of five climbers last weekend on Mt. Everest, with more summits underway this weekend, fuels the debate about the risks and responsibilities of high altitude climbing. more »
Latest Arts & Entertainment News Headlines
- Modern and traditional art scores at Joyner auction
- Both traditional and modern works fared well at Joyner Waddington's spring art auction in Toronto, with buyers snapping up lots by Group of Seven members as well as more contemporary artists. more »
- Prophetic Cosmopolis premieres at Cannes
- David Cronenberg says he didn't anticipate the Occupy Wall Street movement as he prepared to shoot Cosmopolis, his new film which made its world premiere Friday at the Cannes Film Festival in southern France. more »
- Jennifer Egan's newest story debuts on Twitter
- The latest short story from Pulitzer-winning writer Jennifer Egan is emerging 140 characters at a time via Twitter. more »
- Miller Brittain sketches restored by museum
- Canadian artist and social satirist Miller Brittain's larger than life chalk drawings may once again hang in Saint John. more »
Q Blog
Toni Morrison on her two selves May. 25, 2012 5:57 PM Jian speaks with the celebrated African American author and academic about her two conflicting selves, and her new novel, Home.
CBC Books
Talking about war May. 25, 2012 4:57 PM The public conversation around war has always been complex and thorny. How does Canada's military approach differ from that of other countries? Are we a society of peacekeepers or warriors? These are some of the questions that Noah Richler explores in his new book What We Talk About When We Talk About War.
- Aylmer triple stabbing leads to first-degree murder charges
- Everest victim's husband says family not seeking government help
- B.C. premier unhappy with disgraced Mountie's transfer
- Canada ending 'Buffalo shuffle' for visas, closing consulate
- What a Greek euro exit could mean for Canada
- Third B.C. salmon farm quarantined
- RCMP officer charged in fatal crash
- Police probe Halifax homicide after shooting
- Ottawa man in hospital after lightning strike


