Adam Beach, shown in October 2007, announced plans in Winnipeg Wednesday to create more First Nations stories on TV and film. (AP Photo/Matt Sayles)

One of Canada's most prominent First Nations film stars has a plan to get more aboriginal stories into movie theatres and onto the airwaves.

Adam Beach, the Manitoba-born actor most recently known for his role on Law and Order: Special Victims Unit, has announced he is setting up a new film company and will take a high-profile role in a new internet cable company.

He announced details Wednesday at an aboriginal economic development conference in Winnipeg.

His new company will produce feature films created by First Nations filmmakers.

He has also been hired by a new internet cable company to head its aboriginal division and will start reviewing proposals for the network in January.

"The content will be delivered by [everything from] an individual on the corner of a street telling us his life to the biggest politician we have complaining about the government, but the world will now hear our voice," he said.

Beach also has teamed up with rapper Ice-T, who also starred in Law and Order: SVU, to get more coverage for First Nations music.

"We're going to make the first native American pop star," he said, drawing whistling and clapping from the crowd of nearly 700.

Hebron Sinclair, a 19-year-old from Pinaymootang, in the Interlake area of Manitoba, was excited about the prospect of working with Beach.

"Holy Cow! Now I've got to get involved in this," he told CBC News. Sinclair creates hip hop music under the name Junebug.

"I've got to do something … that's like another open door for me."

Beach plans to leave Law and Order: SVU at the end of the season to concentrate on these projects.

Beach is also known for his recent performances in films such as Flags of Our Fathers, Bury My Heart at Wounded Knee and Windtalkers.